Engaging new audiences with artful storytelling
San Francisco Ballet came to Method with an antiquated web presence that limited their ability to engage with existing patrons and attract new audiences. We created a new digital experience to increase ticket sales, articulate the company's story, and foster broader awareness to the art form of ballet.
The new website launched in September 2016. Initial analytics showed an increased conversion rate of 30%, with mobile transactions increasing 420%.
Modular flexibility (video)
To accommodate the Ballet’s repertory, holiday, and touring seasons, we created an extensive series of content modules that can be stacked & rearranged to suit their needs.
Immersive storytelling
Rich media to creates a cinematic experience to draw in potential patrons, leading to increased audience engagement and ticket purchases.
Enhanced ticketing (video)
The new ticketing process includes seat selection with sightline previews and opportunities to attend related educational events, enriching the ballet experience for patrons.
New content for diverse audiences
The new website serves as an entry point for learning more about ballet as an art form. We focused on catering to different levels of knowledge, from first-time ballet attendees to life-long ticket holders. We also expanded the content development to include a wide range of subject matter, such as choreography, music, costumes, and set design.
